|The Broken Hill International Wine Show|
is set to boost tourism in 'The Silver City'
Trambly-Churchill claimed the Broken Hill International Wine Show would also revolutionise the way wine shows are judged in Australia with a unique judging panel concept. “Organisers of this wine show realised that there are issues with wine shows when age-worthy wines of pedigree from a great vintage don't even win a bronze medal, while wines from the riper, cheaper, or "quaffer" category wines are awarded a trophy. To combat this tendency, we developed the ‘Galena Tasting Panel Method™’. It will really shake up the wine judging world”.
|Such was the excitement following last night's presentation, several wine|
corporations had already submitted samples to be entered into next year's Wine Show (inset)
|The mysterious Galena Stone had yet to be identified when this article went to print, |
though some wine exporters believe they may have found it (inset).
When asked why the Broken Hill International Wine Show was occurring at the same time as the Royal Sydney Wine Show, and whether this would have an impact on the popularity of the event, Trambly-Churchill was bullish. “I am confident that this wine show will stand up to any held in Australia. February is a relatively quiet month for wine shows, but on every weekend in February we still had one or more clashes with a notable wine event. We had to make a call on which one to go up against in February, and the Royal Sydney Wine Show was our choice. We did not want to clash with the Cootamundra, Condobolin, Katherine or Mt Isa wine shows, and holding it one week later in March would then bring us into conflict with the Karratha and Derby wine shows – all of these events are highly influential, so we settled on the clash with Sydney”.
|Those in the know believe the upcoming Karratha |
Asia-Pacific Wine Show will unearth some real gems
Though the representatives from major wine corporations refused to comment at the launch, it is expected that the Broken Hill International Wine Show will receive thousands of entries from wineries eager to possibly have the new Rhodium medal placed on their bottles. One wine executive who asked not to be named was quoted as saying that the wine show would improve sales of wine in the troubled $5-15 bracket, and could also be used to shift some aged material. “We love these wine shows, despite them being a bit of a lottery. If the public keep buying wines based on the ‘bling’, we will keep submitting them to be tasted amidst 1000’s of other bottles – it is a lottery with nice dividends, money for jam. Literally”.