Showing posts with label Broken Hill. Show all posts
Showing posts with label Broken Hill. Show all posts

Sunday, March 10, 2013

The Second Annual Broken Hill International Wine Show – Continuing the Revolution


Following the hugely successful inaugural 2012 Broken Hill International Wine show, a new energetic organising committee are set to take the International wine show to a whole new level.
Last night, the Broken Hill Chamber of Wine and Food Commerce, in conjunction once again with the Far West Alternative Wine Growers Collective launched the 2013 Broken Hill International Wine Show.
 
The launch was hosted by new Chairman of the Chamber organising committee, Xin Xin Lee and held in the hall of the recently renovated and renamed Yellowtail-Constellation Chambers of Food and Wine.
Mr Lee replaced the original Chairman of the event, Johan Trambly-Churchill last March when reports came to light suggesting Trambly-Churchill had on-sold thousands of bottles of excess wines submitted to the wine show.  Funds from the on-selling had allegedly paid for a renovation to Trambly-Churchill’s ensuite and underground wine cellar, though these rumours were never substantiated.

Seeking to distance himself from the controversy of 2012, Mr Lee made a series of exciting announcements regarding the upcoming wine show. Highlights included:
-        The number of wines submitted for judging had trebled (to 3545 entries), as had the number of wine classes (100 up from 35).
-        A small team of 5 unknown, but exciting wine judges, wine writers and bloggers would be tasting and judging the entries over a three day ‘wine lockdown’ period.  Mr Lee defended the unknown tasting panel and shortened period for judging the wines (three days down from 5), noting that the team of judges were the emerging ‘crème de la crème’ of the twitterverse and all functioning alcoholics, so would be more than able to handle the intense wine tasting load.
-        A slightly tweaked Galena Tasting Panel Method™’ would be used to make the final call on split decisions and to decide the 135 trophies that will be handed out during the show, though details were not forthcoming on the night.
As the centrepiece of the launch, Mr Lee announced that the Broken Hill wine show will be the first in the world to showcase a virtual tasting of ancient wines that have long since been unavailable to consumers and wine critics alike. The revolutionary wine tasting concept, labelled the ‘Magical Wine Mystery Tour’ was the brainchild of Santa Monica native Dr Trey Garcia.
Dr Garcia, who has a triple degree in viticulture, mysticism and marketing from UCLA has spent almost 10 years studying ancient wines as well as séance and extra-sensory perception strengthening methods.

Given the shock and amazement felt in the press gallery following the announcement, RedtoBrown Wine News was lucky enough to speak to Dr Garcia after the presentation and asked him how he came to develop virtual wine tastings using mystical methods.
"Early on in my journey through mysticism I was able to connect easily with relatives and pets I had as a kid. With this natural power of mysticism and crossing over, I turned my attention to my other love – wine.”
The Ancient Wine séance will include virtual tastings of Athenian wine consumed after the Battle of Marathon, infamous Roman Falernian from the 121BC vintage, a bottle of the first vintage of Champagne made by Dom Perignon in 1670, several pre-phylloxera Burgundy and Bordeaux’s from the 19th Century as well as a bottle of the first commercially available red wine produced in Australia (an 1819 vintage sourced from grapes grown adjacent to Sydney Cove).

Trey Garcia explained the process of the ‘Magical Wine Tasting Mystery Tour’ to RedtoBrown: ‘It starts with the tasters ‘crossing over’ together to the period in history the wine comes from. Using my powers of extra sensory perception, I will be pouring the wine into the glasses of the tasters and we will join together in a séance, savouring several historic wines from several parallel realities. I am qualified globally in the responsible serving of alcohol so unfortunately the tasting sizes will only be 50ml”.

An artist's impression of the 121Bc Falernian
 to be tasted virtually at the Broken Hill International Wine Show
RedtoBrown News was unable to verify that the virtual tasting was legitimate, despite our repeated attempts to be given a test run. Dr Garcia did note that well-respected Decanter wine writer, Andrew Jefford had experienced two test runs of the ‘Magical Wine Mystery Tour’ last week, and could verify its authenticity.
When RedtoBrown News contacted Mr Jefford via email, he provided glowing praise for Dr Garcia’s work.

“Words do not do that tasting justice” Jefford noted in his email response. “Twice I was transported to taste the finest, most authentic (and largely cork-sealed) wine from ancient Greece, Ancient Rome, medieval and pre-industrial revolution Europe. I even tasted low PH, (but no added acid) –era Australian wine. As predicted well before the tasting, the Australian wine was like rot-gut, but it was authentic, sincere, cork-sealed: an authentic total wine experience.  The Magical Wine Mystery Tour was other worldly and only poetry can truly capture its brilliance. Allow me” (Mr Jefford proceeded to craft a poem for RedtoBrown):

"Earth in my fingers/the love stork chirping/
like silk on my skin/wine from heaven/
In heaven eternally”.

The Broken Hill International Wine Show follows the successful Sydney Wine Show and Rootstock Natural Wine Show, though has intentionally been brought forward to trump the Karratha Asia Pacific Wine Show and the newly announced Ipswich International Burgundy Challenge.
RedtoBrown News will notify readers of the 100 trophy winners in upcoming posts.

Tuesday, December 6, 2011

RedtoBrown News EXCLUSIVE - Broken Hill International Wine Show launched: “Set to revolutionise the Australian wine industry"

Last night the Broken Hill Chamber of Wine and Food Commerce, in conjunction with the Far West Alternative Wine Growers Collective announced that a new annual wine show would be held in the historic mining town, starting next year. The event, officially titled ‘The Broken Hill International Wine Show’, is scheduled to be held at the same time as the Sydney Royal Wine Show in February of each year.
The Broken Hill International Wine Show
 is set to boost tourism in 'The Silver City'
The concept is the brainchild of former wine marketer and freelance wine judge, Johan Trambly-Churchill. At the official launch, Trambly-Churchill was excited by the possibilities the wine show offered the town and Australian wine drinkers.  “This is a real win for Broken Hill. I commend the winemaking pioneers in this town for supporting me in pursuing my vision”. Trambly-Churchill outlined his plans for the event in an introductory 15 minute sound and light presentation. Included were a history of wine making in Broken Hill and interviews with the owner of the one wine bar in the town.  Trambly-Churchill also revealed that the Broken Hill International Wine Show would have 35 different classes of wine that receive a trophy. As an added extra, 25 special awards would be distributed amongst the trophy winners, for unique classes such as "best young semillon, not from the Hunter, paired with sautéed scallops" and "best single site, 100% whole bunch, cool-climate syrah".

Trambly-Churchill claimed the Broken Hill International Wine Show would also revolutionise the way wine shows are judged in Australia with a unique judging panel concept. “Organisers of this wine show realised that there are issues with wine shows when age-worthy wines of pedigree from a great vintage don't even win a bronze medal, while wines from the riper, cheaper, or "quaffer" category wines are awarded a trophy. To combat this tendency, we developed the ‘Galena Tasting Panel Method’. It will really shake up the wine judging world”.
Such was the excitement following last night's presentation, several wine
 corporations had already submitted samples to be entered into next year's Wine Show (inset)
Trambly-Churchill elaborated slightly on the ‘Galena Tasting Panel Method’ in his presentation, noting that when assessing the entrants, each tasting panel would taste 140-150 wines a day, with a Chairman of Judges and an international judge brought in to adjudicate when there was a disagreement. In response to a question from the audience querying how this new method differed from the traditional show panel system, or how anyone could possibly taste that many wines in a day and be confident in their assessments and scores, Trambly-Churchill was quite vague, mumbling something inaudible that referred to ‘The Galena Stone’ making the final decision on all Trophies, before ending his response by stating that further details on the judging method would be released closer to   the date of the wine show.

The mysterious Galena Stone had yet to be identified when this article went to print,
though some wine exporters believe they may have found it (inset).
As the finale to the presentation, Trambly-Churchill announced an Australian Wine Show first – the introduction of a ‘Rhodium medal’ for best wine in show. Following the presentation, Trambly-Churchill noted that the organising committee had toyed with the idea of a platinum medal for the best wine in show, but "platinum medals have already been awarded in the past”. Trambly-Churchill also highlighted the impact of the new medal. “The focus groups we surveyed liked the idea of a ‘Rhodium Medal’ and we think it will make our wine show really stand out”.

When asked why the Broken Hill International Wine Show was occurring at the same time as the Royal Sydney Wine Show, and whether this would have an impact on the popularity of the event, Trambly-Churchill was bullish. “I am confident that this wine show will stand up to any held in Australia. February is a relatively quiet month for wine shows, but on every weekend in February we still had one or more clashes with a notable wine event. We had to make a call on which one to go up against in February, and the Royal Sydney Wine Show was our choice. We did not want to clash with the Cootamundra, Condobolin, Katherine or Mt Isa wine shows, and holding it one week later in March would then bring us into conflict with the Karratha and Derby wine shows – all of these events are highly influential, so we settled on the clash with Sydney”.
Those in the know believe the upcoming Karratha
Asia-Pacific Wine Show will unearth some real gems

Though the representatives from major wine corporations refused to comment at the launch, it is expected that the Broken Hill International Wine Show will receive thousands of entries from wineries eager to possibly have the new Rhodium medal placed on their bottles. One wine executive who asked not to be named was quoted as saying that the wine show would improve sales of wine in the troubled $5-15 bracket, and could also be used to shift some aged material. “We love these wine shows, despite them being a bit of a lottery. If the public keep buying wines based on the ‘bling’, we will keep submitting them to be tasted amidst 1000’s of other bottles – it is a lottery with nice dividends, money for jam. Literally”.
 
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