Saturday, May 24, 2014

RedtoBrown #Orangegate EXCLUSIVE: Port Adelaide Power to consider lobbying government to rename the beverage ‘wine’*

Adelaide Friday 23 May: Having succeeded in convincing the Australian government to change the name of the fortified wine Port (with Wine Australia renaming it ‘Tawny’ in 2006), AFL football club, Port Adelaide Power are pressing ahead with moves to change the name of the alcoholic beverage ‘wine’ to something else in order to avoid confusion with star player Ollie Wines.
The move by Port Adelaide comes at the same time the New South Wales wine growing region of Orange is attempting to regulate skin contact wine being referred-to as ‘orange’ to avoid similar confusion
among consumers and retailers. - Link: Here

Port Adelaide President David Koch hit the media circuit yesterday calling for wine to be renamed, and has even met with members of parliament to argue his case. “Ollie Wines is one of our best players, and market research is showing that the beverage wine is hurting his cut-through in the market – neutral fans we are trying to attract keep getting wine confused with Ollie Wines. Given his already massive profile, it seems an obvious move to either rename the drink or put strict caveats on the use of the term ‘wine’ when selling it at shops." 

The controversy over the Ollie Wines/Wine confusion has prompted Wine Australia to issue a clarification on the use of the term ‘wine’ when referring to wine. Henry Wilson, General Manager, Regulatory Services noted the following on the Wine Australia website:

The word “wine” can signify many things; an alcoholic beverage, a star Australian Rules Football Player, something an interest group or region may think is important to their bottom line and want protected/denied to other people using the term legitimately. But when used to describe the alcoholic beverage known as wine, it could be an offence under both the Wine Australia Corporation Act and the Sports Trademark Act to refer to it as wine without providing a clear indication the product is not in fact Ollie Wines, the AFL football player, or a product derived from that player.”

Wine commentators and wine producers have been busily digesting the new clarification on the use of the word ‘wine’, and were considering alternatives to avoid further confusion with the Port Adelaide Football Club. Shortlisted alternatives were “Tomayne, Apalleraya, and Jungle juice”.

Confusion: Is this wine or Ollie Wines? 
Wine makers and producers are on notice to consider changing their labels to fully differentiate between the various uses of the term ‘wine’, and Wine Australia has encouraged the Australian Wine industry to be proactive and suggest alternative words to describe their product in anticipation of the Port Adelaide proposals succeeding in Australian and the European Union parliaments.

Hands off Ollie! - PAFC President David Koch adamant
that 3000 years of wine making history will not dilute Ollie Wines' brand image

*Satire, views expressed are personal satirical opinions, etc.  PAFC have nothing to do with any wine related issues, other than encouraging Ollie Wines to help win the AFL Premiership in 2014 and beyond.

Friday, May 23, 2014

2012 Mount Langi Ghiran Cliff Edge Shiraz (Grampians)

The Mount Langi Cliff Edge is generally a great value Grampians Shiraz, which won’ t set you back the big bucks of the flagship Mount Langi Shiraz. Indeed there have been some big 94-96 scores flying around for this vintage of the Cliff Edge. I’m a fraction more circumspect, but as a wine you can pick up for less than $25 it is undoubtedly great value.
This wine combines great drinkability with plenty of yum factor. It’s just over medium bodied with a lovely mouth perfume that gives the wine a levity and elegance. Underpinning this however, is perfectly ripe fruit. A touch of regional plum but tending more towards berries. Some meatiness, chocolate and pepper adding complexity. This is a wine that will provide very enjoyable Shiraz drinking over the next 5 years and beyond.
Rated: 4 Stars
RRP: $30
ABV: 14%
Drink: 2014-2020


Wednesday, May 21, 2014

2010 Pegasus Bay Pinot Noir (Waipara, New Zealand)

This is great Pinot. Not cheap, but worth every dollar.
I had most of the bottle over two nights, and while on night one it didn’t quite meet my lofty expectations, by night two it was singing. It’s relatively powerful with a very appealing viscosity. That being said its unmistakably Pinot and retains a sense of elegance and silkiness. Dark cherry, some meatiness, hints of undergrowth, and an appealing aniseed note. Exotic spices.  An interstate trip then meant that I didn’t come back to a final glass of the wine until night five. By this stage it was still drinking beautifully but had turned decidedly savoury, earthy and autumnal. Length to burn. Top wine.

Rated: 4.5 Stars
RRP: $60
ABV: 13.5%
Closure: Screwcap
Drink: 2015-2025

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